“Forgotten Hollywood”- Max Factor Has New Ambassador…

Posted on January 5, 2015 by raideoman1 | No Comments

Manny P. here…

   Signing up a Hollywood actress as the face of a beauty brand is a common practice. But, Max Factor has taken the step of appointing a star who died in 1962. Marilyn Monroe has been unveiled as the company’s official Global Glamour Ambassador for its 2015 advertising campaigns. They will highlight the role make-up played in transforming Norma Jean into the blonde bombshell of Some Like It Hot and The Seven Year Itch.

   Monroe was a Max Factor client, when the brand had a beauty parlor along Hollywood Boulevard and catered to the starlets of the day, such as Ava Gardner, Jean Harlow, and Marlene Dietrich. It was Max Factor Jr., then president of the company, who was responsible for Monroe’s trademark look.

max factor marilyn monroe

   Monroe died over fifty years ago, but her estate continues to make millions annually. Last year, she was ranked sixth in Forbes Magazine’s annual list of the highest-earning dead celebrities. The rights to Monroe’s image belong to Authentic Brands Group, a licensing company that specializes in adjoining celebrity talent to brands. This is not the first time that Monroe has promoted a beauty brand: she was one of several Hollywood icons brought back to life through CGI technology in a 2011 television advertisement for Dior’s J’Adore fragrance. Deals in recent years include Monroe-branded spas and nail salons, a café, and a line of clothing for teenage girls at Macy’s Department Store. The public relations firm also has the rights to license the images of Elvis Presley and Muhammad Ali, among others.

    In Hollywood’s Golden Age, when it came to make-up only one name was on the lips of the silver screen stars. That name was Mr. Max Factor.

Until next time>                               “never forget”

This entry was posted on Monday, January 5th, 2015 at 10:46 pm and is filed under Blog by Manny Pacheco. You can follow any comments to this post through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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