“Forgotten Hollywood”- CBS Radio Legacy…

Posted on November 17, 2017 by raideoman1 | No Comments

Manny P. here…

“`CBS Radio was a radio broadcasting company and radio network operator, until today. The entire radio network was sold to Entercom Communications, making the national family of CBS stations is now part of the second-largest radio company in the United States. They own  235 radio stations across 48 media markets.

“`CBS Radio leaves a 90-year legacy of broadcasting excellence that should continue after the merger. The network debuted on September 27th, 1927 with a live orchestra broadcast, and later provided 10 hours of programming per week; mostly symphonic music and opera.


“`When William Paley took over the network, its name became the Columbia Broadcasting System. He changed the programming from high-brow music to a mainstream taste; signing Paul Whiteman’s Band, and a young crooner named Bing Crosby.  Vaudeville entertainers and comedians were added to the programming block, including Jack Benny, Burns and Allen, and Fred Allen. Announcer Ted Husing was utilized to broadcast sporting events.

“`The March of Time was an innovative CBS radio program that dramatized and recreated the important weekly news events, and sponsored by Time Magazine. As war loomed over Europe, the reports of H.V. Kaltenborn, Edward R. Murrow, William Shirer, Robert Trout, Eric Sevareid, and many others, were heard daily in America’s living rooms. These were also the years CBS acquired many of its flagship owned & operated stations, such as KMOX, WBBM, KCBS, and KNX.


“`Arthur Godfrey was a morning disc jockey at CBS station WSJV in Washington in 1945, when tapped to cover the network broadcast of Franklin D. Roosevelt’s funeral procession. Arthur’s eyewitness account garnered national attention; CBS awarded Godfrey a morning network program. His show of unscripted interviews and music was a network radio staple until 1972.

“`When the television age dawned, its network and stations catapulted it into a giant multi-media corporation. But, CBS’s roots and heritage have always been in radio.

“`I’m proud to have been hired by CBS affiliate  KNX 10-70 News Radio. And, I’m ready to embark on a new journey with Entercom. Plus, my radio career continues to shine bright.

Until next time>                               “never forget”

This entry was posted on Friday, November 17th, 2017 at 11:45 pm and is filed under Blog by Manny Pacheco. You can follow any comments to this post through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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