“Forgotten Hollywood”- Road to Burbank…

Posted on May 5, 2016 by raideoman1 | No Comments

Manny P. here…

   Bob Hope Airport, the transportation hub located in the heart of the San Fernando Valley, will now be known as Hollywood Burbank Airport. The Burbank-Glendale-Pasadena Airport Authority on Monday voted to re-brand the airport’s unofficial name in a marketing effort to let travelers know the airfield is a gateway to destinations beyond just Burbank. It has flights coming in from Jet Blue, United, Delta, Southwest, and American.

   Built in 1930, it was named Hollywood Burbank Airport in 1967, re-named Burbank-Glendale-Pasadena Airport in 1978, and then Bob Hope Airport in 2003, the year he died in nearby Toluca Lake. A PR firm was awarded $50,000, and the re-branding became their chief strategy. The airport authority also plans a major renovation.

t2r9mdc2w87ddm22   Bob Hope is an American legend who devoted much of his life to bringing joy to military servicemen through his USO tours. But, that wasn’t enough to keep his name on the Southern California airport. One argument for the change was that Hope’s name wasn’t helping to brand the airport to travel agencies and tourists. Hope died 13 years ago, but his career wasn’t resonating with younger travelers.

   Bob Hope’s signature song was Thanks for the Memory, and he will soon fade from the airport named after him. Officials are in the process of designing a new logo for the facility.       BOB HOPE —->

Until next time>                               “never forget”

This entry was posted on Thursday, May 5th, 2016 at 11:35 pm and is filed under Blog by Manny Pacheco. You can follow any comments to this post through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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